Digital Marketing Training in Chennai

Master Digital Marketing with AI-Powered Strategies

Build practical marketing skills with Codelyra’s Digital Marketing Course in Chennai and learn how modern brands attract, engage, and convert audiences online.

From SEO and social media marketing to Google Ads, content strategy, analytics, email marketing, and AI-powered marketing, this program takes you from fundamentals to advanced digital marketing through hands-on assignments and industry-relevant projects.

Whether you are a student, fresher, entrepreneur, freelancer, or working professional, Codelyra helps you develop practical skills to plan, execute, measure, and optimize digital campaigns.

Learn. Create. Analyze. Optimize. Grow.

Course Highlights

  • Beginner to Advanced Digital Marketing Training
  • AI-Powered Digital Marketing
  • SEO & Search Marketing
  • Social Media Marketing
  • Google Ads & Paid Campaigns
  • Content Marketing
  • Email Marketing
  • Google Analytics & Reporting
  • 6 Industry-Relevant Capstone Projects
  • 2+ Certifications
  • Placement Support
  • Flexible Weekday & Weekend Batches
  • EMI Options
Upcoming Course Batches

Learn Digital Marketing at Your Convenience

Codelyra offers flexible learning options for students, professionals, entrepreneurs, and aspiring marketers.

Batch Type Suitable For Schedule
Weekday Batch Students & Job Seekers Flexible weekday sessions
Weekend Batch Working Professionals Weekend sessions
Fast-Track Batch Learners seeking accelerated training Intensive sessions
Offline Batch Learners preferring classroom learning Contact for schedule
Flexible Batch Learners with changing schedules Discuss with our team
Upcoming Batch: Contact Codelyra for the latest batch start dates, timings, fees, and seat availability.

Looking for a digital marketing course in Chennai offline? Speak with our course team about current classroom batch availability.
Why Choose Codelyra?

Why Choose Codelyra for Digital Marketing Training?

Digital marketing is constantly evolving. Platforms, algorithms, advertising formats, consumer behavior, and AI tools continue to change. Codelyra focuses on helping learners understand the fundamentals while developing practical skills that can adapt to changing marketing environments.

01

Learn Through Practical Campaigns

Go beyond theory by working on SEO exercises, social media content, advertising campaigns, keyword research, analytics reports, content plans, and marketing strategies.

02

AI-Integrated Learning

Explore how AI can support keyword research, content ideation, audience research, campaign planning, creative development, analytics, personalization, and marketing automation.

03

Beginner-Friendly Curriculum

Start with digital marketing fundamentals and gradually progress toward advanced areas such as paid advertising, analytics, conversion optimization, AI marketing, and integrated campaign strategy.

04

Industry-Relevant Tools

Gain hands-on exposure to widely used platforms and tools for SEO, advertising, analytics, social media, content creation, email marketing, and AI-assisted workflows.

05

Real-World Projects

Apply your knowledge through six capstone projects based on practical business scenarios across different industries.

06

Career-Focused Training

Build a portfolio, improve your understanding of marketing metrics, prepare for interviews, and receive placement-oriented career support.

Course Curriculum

Digital Marketing Course Syllabus

Our digital marketing training in Chennai follows a structured beginner-to-advanced learning path designed to build practical marketing knowledge and campaign execution skills.

01

Introduction to Digital Marketing

  • What is digital marketing?
  • Traditional marketing vs digital marketing
  • Digital marketing ecosystem
  • Customer journey
  • Marketing funnel
  • Buyer personas
  • Target audience identification
  • Digital marketing channels
  • B2B vs B2C marketing
  • Online consumer behavior
  • Creating a digital marketing strategy
02

Website & Landing Page Fundamentals

  • Website fundamentals
  • Domain and hosting basics
  • Website structure
  • Landing pages
  • User experience fundamentals
  • Conversion-focused page structure
  • Call-to-action elements
  • Mobile-friendly design
  • Website performance basics
  • Conversion tracking
  • Introduction to WordPress
03

Search Engine Optimization

  • SEO fundamentals
  • How search engines work
  • Search intent
  • Keyword research
  • Primary and secondary keywords
  • Long-tail keywords
  • Competitor keyword research
  • On-page SEO
  • Title tags
  • Meta descriptions
  • Header tags
  • URL optimization
  • Internal linking
  • Image optimization
  • Technical SEO fundamentals
  • Off-page SEO
  • Link building
  • Local SEO
  • Google Business Profile
  • SEO audits
  • SEO reporting
04

Content Marketing

  • Content marketing fundamentals
  • Content strategy
  • Content research
  • Audience-focused content
  • Blog content
  • Website content
  • Social media content
  • Content calendars
  • Content distribution
  • Storytelling
  • Copywriting fundamentals
  • Conversion-focused copy
  • Content optimization
  • Repurposing content
05

AI Digital Marketing

Learn how AI can complement human creativity, research, analysis, and decision-making in modern marketing.

  • Introduction to AI in marketing
  • Generative AI fundamentals
  • AI-assisted content ideation
  • AI keyword research workflows
  • Audience research
  • Competitor analysis
  • Content briefs
  • Social media content ideas
  • Ad copy generation and refinement
  • Email marketing assistance
  • AI-assisted SEO workflows
  • Marketing personalization
  • AI-powered analytics concepts
  • Prompt writing for marketers
  • AI content quality evaluation
  • Responsible use of AI-generated content
  • Human review and fact-checking
This module forms an important part of the AI Digital Marketing Course in Chennai, helping learners understand how AI tools can be integrated into practical marketing workflows rather than treated as a replacement for marketing strategy.
06

Social Media Marketing

  • Social media marketing fundamentals
  • Social media strategy
  • Audience research
  • Platform selection
  • Instagram marketing
  • Facebook marketing
  • LinkedIn marketing
  • YouTube marketing
  • Content planning
  • Reels and short-form content
  • Social media calendars
  • Hashtag strategy
  • Community engagement
  • Social media analytics
  • Brand building
  • Social media campaigns
07

Google Ads & Paid Marketing

  • Introduction to paid advertising
  • Google Ads fundamentals
  • Search campaigns
  • Display advertising
  • Video advertising
  • Keyword targeting
  • Match types
  • Negative keywords
  • Ad copy
  • Landing pages
  • Audience targeting
  • Campaign structure
  • Bidding concepts
  • Budget management
  • Conversion tracking
  • Campaign optimization
  • Performance analysis
08

Meta Ads

  • Meta advertising fundamentals
  • Facebook Ads
  • Instagram Ads
  • Campaign objectives
  • Audience targeting
  • Custom audiences
  • Lookalike audiences
  • Creative strategy
  • Ad copy
  • Campaign structure
  • Budget planning
  • Lead generation campaigns
  • Traffic campaigns
  • Conversion campaigns
  • Retargeting
  • Ad performance analysis
09

Email Marketing

  • Email marketing fundamentals
  • Email campaign planning
  • Subscriber management
  • Lead nurturing
  • Email segmentation
  • Subject line writing
  • Newsletter creation
  • Promotional emails
  • Automated email sequences
  • Personalization
  • Email performance metrics
  • Open rates
  • Click-through rates
  • Conversion rates
  • Email optimization
10

Google Analytics & Marketing Analytics

  • Digital marketing metrics
  • Google Analytics fundamentals
  • GA4 introduction
  • Traffic sources
  • User behavior
  • Events
  • Conversions
  • Campaign tracking
  • UTM parameters
  • Audience analysis
  • Acquisition reports
  • Engagement reports
  • Conversion analysis
  • Marketing dashboards
  • Performance reporting
  • Data-driven decision making
11

Influencer & Affiliate Marketing

  • Influencer marketing fundamentals
  • Influencer discovery
  • Creator evaluation
  • Campaign planning
  • Collaboration strategy
  • Influencer campaign measurement
  • Affiliate marketing fundamentals
  • Affiliate models
  • Affiliate tracking
  • Campaign optimization
  • ROI measurement
12

Conversion Rate Optimization

  • Introduction to CRO
  • Conversion funnels
  • Landing page optimization
  • CTA optimization
  • A/B testing fundamentals
  • User behavior analysis
  • Bounce and engagement analysis
  • Lead generation optimization
  • Checkout optimization
  • Conversion tracking
13

Marketing Automation

  • Marketing automation fundamentals
  • Lead generation workflows
  • Lead nurturing
  • Customer segmentation
  • Email automation
  • Social media scheduling
  • CRM fundamentals
  • Automated customer journeys
  • Personalization
  • Campaign workflows
  • Automation performance measurement
14

Online Reputation & Brand Management

  • Online reputation fundamentals
  • Brand positioning
  • Customer reviews
  • Review management
  • Social listening
  • Reputation monitoring
  • Crisis communication basics
  • Brand consistency
  • Community management
15

Freelancing & Digital Marketing Business

  • Digital marketing freelancing
  • Building a portfolio
  • Finding clients
  • Creating proposals
  • Client communication
  • Project pricing fundamentals
  • Creating marketing packages
  • Reporting to clients
  • Building a personal brand
  • Freelance platforms
  • Managing client campaigns
16

Advanced Digital Marketing Strategy

  • Integrated digital marketing
  • Omnichannel marketing
  • Full-funnel marketing
  • Customer acquisition strategy
  • Retention marketing
  • Remarketing
  • Performance marketing
  • Marketing attribution
  • Campaign optimization
  • ROI and ROAS analysis
  • Data-driven strategy
  • AI-assisted marketing workflows
  • Creating complete digital marketing campaigns
17

Capstone Project Development

  • Business and audience research
  • Competitor analysis
  • Keyword research
  • SEO strategy
  • Content strategy
  • Social media strategy
  • Paid advertising strategy
  • Analytics setup
  • Campaign tracking
  • Performance reporting
  • Optimization
  • Final campaign presentation
Skills Development

Top Skills You Will Gain

After completing the Digital Marketing Course in Chennai, learners can develop practical skills across strategy, marketing channels, analytics, automation, and campaign optimization.

Digital marketing strategy
Search engine optimization
Keyword research
Content marketing
Copywriting
Social media marketing
Google Ads
Meta Ads
Performance marketing
Email marketing
Marketing automation
Google Analytics
Conversion rate optimization
Local SEO
Influencer marketing
Affiliate marketing
AI-assisted marketing
Campaign planning
Marketing analytics
Competitor research
Lead generation
Brand building
Reporting and optimization
Freelance marketing