AI-Powered Digital Marketing Training

Master Digital Marketing with AI-Powered Strategies

Build practical marketing skills with Codelyra’s Digital Marketing Course in Chennai and learn how modern brands attract, engage, and convert audiences online.

From SEO and social media marketing to Google Ads, content strategy, analytics, email marketing, and AI-powered marketing, this program takes you from fundamentals to advanced digital marketing through hands-on assignments and industry-relevant projects.

Whether you are a student, fresher, entrepreneur, freelancer, or working professional, Codelyra helps you develop practical skills to plan, execute, measure, and optimize digital campaigns.

Learn. Create. Analyze. Optimize. Grow.

  • Beginner to Advanced Digital Marketing Training
  • AI-Powered Digital Marketing
  • SEO & Search Marketing
  • Social Media Marketing
  • Google Ads & Paid Campaigns
  • Content Marketing
  • Email Marketing
  • Google Analytics & Reporting
  • 6 Industry-Relevant Capstone Projects
  • 2+ Certifications
  • Placement Support
  • Flexible Weekday & Weekend Batches
  • EMI Options

Learn Digital Marketing at Your Convenience

Codelyra offers flexible learning options for students, professionals, entrepreneurs, and aspiring marketers.

Batch Type Suitable For Schedule Action
Weekday Batch Students & Job Seekers Flexible weekday sessions Enroll Now
Weekend Batch Working Professionals Weekend sessions Enroll Now
Fast-Track Batch Learners seeking accelerated training Intensive sessions Enroll Now
Offline Batch Learners preferring classroom learning Contact for schedule Enroll Now
Flexible Batch Learners with changing schedules Discuss with our team Enroll Now
Why Codelyra

Why Choose Codelyra for Digital Marketing Training?

Digital marketing is constantly evolving. Platforms, algorithms, advertising formats, consumer behavior, and AI tools continue to change. Codelyra focuses on helping learners understand the fundamentals while developing practical skills that can adapt to changing marketing environments.

01

Learn Through Practical Campaigns

Go beyond theory by working on SEO exercises, social media content, advertising campaigns, keyword research, analytics reports, content plans, and marketing strategies.

02

AI-Integrated Learning

Explore how AI can support keyword research, content ideation, audience research, campaign planning, creative development, analytics, personalization, and marketing automation.

03

Beginner-Friendly Curriculum

Start with digital marketing fundamentals and gradually progress toward advanced areas such as paid advertising, analytics, conversion optimization, AI marketing, and integrated campaign strategy.

04

Industry-Relevant Tools

Gain hands-on exposure to widely used platforms and tools for SEO, advertising, analytics, social media, content creation, email marketing, and AI-assisted workflows.

05

Real-World Projects

Apply your knowledge through six capstone projects based on practical business scenarios across different industries.

06

Career-Focused Training

Build a portfolio, improve your understanding of marketing metrics, prepare for interviews, and receive placement-oriented career support.

Digital Marketing Curriculum

Digital Marketing Course Syllabus

Our digital marketing training in Chennai follows a structured beginner-to-advanced learning path.

01 Introduction to Digital Marketing
  • What is digital marketing?
  • Traditional marketing vs digital marketing
  • Digital marketing ecosystem
  • Customer journey
  • Marketing funnel
  • Buyer personas
  • Target audience identification
  • Digital marketing channels
  • B2B vs B2C marketing
  • Online consumer behavior
  • Creating a digital marketing strategy
02 Website & Landing Page Fundamentals
  • Website fundamentals
  • Domain and hosting basics
  • Website structure
  • Landing pages
  • User experience fundamentals
  • Conversion-focused page structure
  • Call-to-action elements
  • Mobile-friendly design
  • Website performance basics
  • Conversion tracking
  • Introduction to WordPress
03 Search Engine Optimization
  • SEO fundamentals
  • How search engines work
  • Search intent
  • Keyword research
  • Primary and secondary keywords
  • Long-tail keywords
  • Competitor keyword research
  • On-page SEO
  • Title tags
  • Meta descriptions
  • Header tags
  • URL optimization
  • Internal linking
  • Image optimization
  • Technical SEO fundamentals
  • Off-page SEO
  • Link building
  • Local SEO
  • Google Business Profile
  • SEO audits
  • SEO reporting
04 Content Marketing
  • Content marketing fundamentals
  • Content strategy
  • Content research
  • Audience-focused content
  • Blog content
  • Website content
  • Social media content
  • Content calendars
  • Content distribution
  • Storytelling
  • Copywriting fundamentals
  • Conversion-focused copy
  • Content optimization
  • Repurposing content
05 AI Digital Marketing

Learn how AI can complement human creativity, research, analysis, and decision-making in modern marketing.

  • Introduction to AI in marketing
  • Generative AI fundamentals
  • AI-assisted content ideation
  • AI keyword research workflows
  • Audience research
  • Competitor analysis
  • Content briefs
  • Social media content ideas
  • Ad copy generation and refinement
  • Email marketing assistance
  • AI-assisted SEO workflows
  • Marketing personalization
  • AI-powered analytics concepts
  • Prompt writing for marketers
  • AI content quality evaluation
  • Responsible use of AI-generated content
  • Human review and fact-checking

This module forms an important part of the AI Digital Marketing Course in Chennai, helping learners understand how AI tools can be integrated into practical marketing workflows rather than treated as a replacement for marketing strategy.

06 Social Media Marketing
  • Social media marketing fundamentals
  • Social media strategy
  • Audience research
  • Platform selection
  • Instagram marketing
  • Facebook marketing
  • LinkedIn marketing
  • YouTube marketing
  • Content planning
  • Reels and short-form content
  • Social media calendars
  • Hashtag strategy
  • Community engagement
  • Social media analytics
  • Brand building
  • Social media campaigns
07 Google Ads & Paid Marketing
  • Introduction to paid advertising
  • Google Ads fundamentals
  • Search campaigns
  • Display advertising
  • Video advertising
  • Keyword targeting
  • Match types
  • Negative keywords
  • Ad copy
  • Landing pages
  • Audience targeting
  • Campaign structure
  • Bidding concepts
  • Budget management
  • Conversion tracking
  • Campaign optimization
  • Performance analysis
08 Meta Ads
  • Meta advertising fundamentals
  • Facebook Ads
  • Instagram Ads
  • Campaign objectives
  • Audience targeting
  • Custom audiences
  • Lookalike audiences
  • Creative strategy
  • Ad copy
  • Campaign structure
  • Budget planning
  • Lead generation campaigns
  • Traffic campaigns
  • Conversion campaigns
  • Retargeting
  • Ad performance analysis
09 Email Marketing
  • Email marketing fundamentals
  • Email campaign planning
  • Subscriber management
  • Lead nurturing
  • Email segmentation
  • Subject line writing
  • Newsletter creation
  • Promotional emails
  • Automated email sequences
  • Personalization
  • Email performance metrics
  • Open rates
  • Click-through rates
  • Conversion rates
  • Email optimization
10 Google Analytics & Marketing Analytics
  • Digital marketing metrics
  • Google Analytics fundamentals
  • GA4 introduction
  • Traffic sources
  • User behavior
  • Events
  • Conversions
  • Campaign tracking
  • UTM parameters
  • Audience analysis
  • Acquisition reports
  • Engagement reports
  • Conversion analysis
  • Marketing dashboards
  • Performance reporting
  • Data-driven decision making
11 Influencer & Affiliate Marketing
  • Influencer marketing fundamentals
  • Influencer discovery
  • Creator evaluation
  • Campaign planning
  • Collaboration strategy
  • Influencer campaign measurement
  • Affiliate marketing fundamentals
  • Affiliate models
  • Affiliate tracking
  • Campaign optimization
  • ROI measurement
12 Conversion Rate Optimization
  • Introduction to CRO
  • Conversion funnels
  • Landing page optimization
  • CTA optimization
  • A/B testing fundamentals
  • User behavior analysis
  • Bounce and engagement analysis
  • Lead generation optimization
  • Checkout optimization
  • Conversion tracking
13 Marketing Automation
  • Marketing automation fundamentals
  • Lead generation workflows
  • Lead nurturing
  • Customer segmentation
  • Email automation
  • Social media scheduling
  • CRM fundamentals
  • Automated customer journeys
  • Personalization
  • Campaign workflows
  • Automation performance measurement
14 Online Reputation & Brand Management
  • Online reputation fundamentals
  • Brand positioning
  • Customer reviews
  • Review management
  • Social listening
  • Reputation monitoring
  • Crisis communication basics
  • Brand consistency
  • Community management
15 Freelancing & Digital Marketing Business
  • Digital marketing freelancing
  • Building a portfolio
  • Finding clients
  • Creating proposals
  • Client communication
  • Project pricing fundamentals
  • Creating marketing packages
  • Reporting to clients
  • Building a personal brand
  • Freelance platforms
  • Managing client campaigns
16 Advanced Digital Marketing Strategy
  • Integrated digital marketing
  • Omnichannel marketing
  • Full-funnel marketing
  • Customer acquisition strategy
  • Retention marketing
  • Remarketing
  • Performance marketing
  • Marketing attribution
  • Campaign optimization
  • ROI and ROAS analysis
  • Data-driven strategy
  • AI-assisted marketing workflows
  • Creating complete digital marketing campaigns
17 Capstone Project Development
  • Business and audience research
  • Competitor analysis
  • Keyword research
  • SEO strategy
  • Content strategy
  • Social media strategy
  • Paid advertising strategy
  • Analytics setup
  • Campaign tracking
  • Performance reporting
  • Optimization
  • Final campaign presentation
Skills You Gain

Top Skills You Will Gain

After completing the Digital Marketing Course in Chennai, learners can develop skills in:

Digital marketing strategy
Search engine optimization
Keyword research
Content marketing
Copywriting
Social media marketing
Google Ads
Meta Ads
Performance marketing
Email marketing
Marketing automation
Google Analytics
Conversion rate optimization
Local SEO
Influencer marketing
Affiliate marketing
AI-assisted marketing
Campaign planning
Marketing analytics
Competitor research
Lead generation
Brand building
Reporting and optimization
Freelance marketing
Tools & Technologies

Top Tools & Technologies You Will Learn

Explore practical tools used across SEO, analytics, advertising, social media, content, automation, and AI marketing.

01

SEO & Website Tools

  • Google Search Console
  • Google Keyword Planner
  • Google Trends
  • Google Business Profile
  • WordPress
  • SEO auditing tools
02

Analytics

  • Google Analytics 4
  • Looker Studio
  • Google Tag Manager fundamentals
03

Advertising

  • Google Ads
  • Meta Ads Manager
  • Google Keyword Planner
04

Social Media

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube
  • Social media scheduling platforms
05

Content & Creative

  • Canva
  • AI content and creative tools
  • Content planning tools
06

Email & Automation

  • Email marketing platforms
  • CRM tools
  • Marketing automation platforms
07

AI Marketing

  • Generative AI tools
  • AI-assisted research tools
  • AI content workflows
  • AI prompt frameworks
Hands-On Experience

Industry-Relevant Digital Marketing Capstone Projects

Apply digital marketing concepts through practical campaign scenarios covering SEO, paid advertising, social media, content, analytics, automation, and AI-assisted marketing.

01

E-Commerce Digital Marketing Campaign

Create a complete digital marketing strategy for an online retail brand.

Project Activities

  • Keyword research
  • SEO audit
  • Product-page optimization
  • Content strategy
  • Instagram campaign
  • Google Ads campaign
  • Meta Ads campaign
  • Analytics tracking
  • Conversion optimization
Skills Applied: SEO, paid advertising, content marketing, social media and analytics.
02

Local Business Growth Campaign

Develop a digital strategy for a Chennai-based local business such as a restaurant, salon, clinic, or service provider.

Project Activities

  • Local keyword research
  • Google Business Profile optimization
  • Local SEO
  • Review strategy
  • Social media content calendar
  • Lead-generation campaign
  • Performance tracking
Skills Applied: Local SEO, social media marketing, content strategy and lead generation.
03

Education Brand Marketing Strategy

Build a complete digital marketing campaign for an education or training institute.

Project Activities

  • Audience research
  • Competitor analysis
  • SEO strategy
  • Blog content plan
  • Social media campaign
  • Google Ads
  • Lead-generation funnel
  • Email nurturing
  • Analytics dashboard
Skills Applied: Full-funnel marketing, SEO, paid campaigns, email marketing and analytics.
04

Healthcare Digital Marketing Campaign

Create a compliant, audience-focused digital marketing strategy for a healthcare brand.

Project Activities

  • Audience research
  • Website content strategy
  • Local SEO
  • Search campaign planning
  • Social media strategy
  • Content calendar
  • Lead-generation workflow
  • Performance reporting
Skills Applied: SEO, content marketing, local search, paid marketing and analytics.
05

AI-Powered Social Media Marketing Campaign

Create a social media campaign using AI-assisted workflows while maintaining human review and brand consistency.

Project Activities

  • Audience research
  • Content ideation
  • AI-assisted content planning
  • Caption development
  • Creative concepts
  • Reels strategy
  • Content calendar
  • Engagement analysis
  • Campaign reporting
Skills Applied: AI digital marketing, social media strategy, content marketing and analytics.
06

Full-Stack Digital Marketing Campaign

Develop an integrated digital marketing strategy for a fictional or real business from research to reporting.

Project Activities

  • Market research
  • Competitor analysis
  • SEO
  • Content marketing
  • Social media
  • Google Ads
  • Meta Ads
  • Email marketing
  • Conversion optimization
  • Analytics
  • Marketing automation
  • ROI/ROAS analysis
Course Benefits

Key Features

Get a structured learning experience with flexible schedules, certifications, career guidance, and practical digital marketing projects.

Flexible Timing

Choose a learning schedule that fits your academic, professional, or personal commitments.

2+ Certifications

Receive 2+ certifications upon meeting the applicable course completion requirements, helping you document your digital marketing learning journey.

EMI Options

Flexible EMI options are available to make professional upskilling more accessible.

Placement Support

Get career-oriented support including resume guidance, interview preparation, mock interviews, portfolio guidance, and placement assistance.

Industry-Relevant Capstone Projects

Work on six practical projects covering SEO, social media, paid advertising, analytics, content marketing, AI-powered marketing, and integrated campaigns.

Course Eligibility

Who Can Join This Digital Marketing Course?

Codelyra's digital marketing course in Chennai can be suitable for learners from different educational, professional, and marketing backgrounds who want to develop practical digital marketing skills.

Build Practical Digital Marketing Skills

Whether you are starting your marketing journey, growing a business, creating content, or planning a career transition, the course provides a structured path toward practical digital marketing.

Suitable For

  • Students
  • Fresh graduates
  • Job seekers
  • Working professionals
  • Entrepreneurs
  • Business owners
  • Freelancers
  • Content creators
  • Social media enthusiasts
  • Traditional marketing professionals
  • Career switchers
FAQ

Frequently Asked Questions

Find answers to common questions about the digital marketing course, curriculum, AI marketing, tools, projects, certifications, and career support.

01 What is a digital marketing course?

A digital marketing course teaches learners how to promote products, services, and brands through online channels such as search engines, social media, websites, email, paid advertising, and content marketing.

02 Who can join a digital marketing course in Chennai?

Students, freshers, working professionals, entrepreneurs, freelancers, business owners, content creators, and career switchers can join a digital marketing program.

03 Is digital marketing suitable for beginners?

Yes. A structured course can start with marketing fundamentals and gradually introduce SEO, social media, paid advertising, analytics, content marketing, AI tools, and advanced strategies.

04 What will I learn in digital marketing training?

You can learn SEO, social media marketing, Google Ads, Meta Ads, content marketing, email marketing, analytics, conversion optimization, influencer marketing, marketing automation, AI-assisted marketing, and campaign strategy.

05 What is an AI digital marketing course?

An AI digital marketing course teaches marketers how AI tools and workflows can support activities such as research, content planning, SEO, advertising, customer segmentation, analytics, personalization, and automation.

06 Does Codelyra offer AI digital marketing training?

Yes. The curriculum includes AI-focused digital marketing concepts and practical workflows covering content, SEO, research, social media, advertising, analytics, and automation.

07 How much is the digital marketing course fee in Chennai?

Course fees vary based on training duration, curriculum, delivery format, tools, projects, certifications, and support. Contact Codelyra for the latest digital marketing course fee in Chennai.

08 Is an offline digital marketing course available in Chennai?

Codelyra offers flexible learning options, including offline classroom batches subject to current availability. Contact the course team for the latest digital marketing course in Chennai offline schedule.

09 Is an online digital marketing course with placement available?

Codelyra provides flexible learning options and placement-oriented support. Contact the team to confirm current online batch availability and placement-support terms.

10 Does the course include placement support?

Yes. Codelyra provides career-oriented support such as resume guidance, portfolio preparation, interview preparation, mock interviews, and placement assistance.

11 Will I receive a digital marketing certification?

Yes. Learners can receive 2+ certifications after meeting the applicable course completion requirements.

12 What tools will I learn?

Depending on the curriculum and current platform availability, learners can work with tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, Google Keyword Planner, WordPress, Looker Studio, Canva, email marketing platforms, and AI marketing tools.

13 What projects are included in the course?

The program includes six capstone projects covering e-commerce, local business marketing, education, healthcare, AI-powered social media marketing, and an integrated full-stack digital marketing campaign.

14 Can I learn digital marketing for freelancing?

Yes. The curriculum includes freelancing fundamentals such as portfolio creation, client communication, proposals, service packages, project management, reporting, and personal branding.

15 Is digital marketing a good career option?

Digital marketing offers career opportunities across SEO, paid advertising, social media, content, analytics, email marketing, performance marketing, and marketing strategy. Career outcomes depend on individual skills, practical experience, specialization, and market demand.